Getting older adults to switch Medicare plans during the Annual Election Period usually involves a lot of individual attention. In-person consultations. Group sales meetings. So in a year where these things simply aren’t possible, how do you gain a competitive advantage?
For MVP Health Care, it meant leaning into virtual assets and alternative ways of connecting, maximizing web traffic, and leveraging the impressive amount of value offered by the health insurer’s Medicare Advantage plans.
Media Logic worked with MVP on an integrated campaign incorporating direct mail, DRTV, paid search and social, print, outdoor and more – and driving to landing pages that highlighted key benefits, offered up assets like localized video seminars and (perhaps most importantly) with prioritized calls to action to better capture leads. We also developed a new cost calculator that enabled user to generate side-by-side comparisons of plan costs based on individual health care needs. Messaging across all components reinforced the guidance offered by MVP’s Medicare Advisors – helping to create an environment that felt truly personal… even at a distance.
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Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]
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