Results-driven healthcare marketing. Amplified by AI.

Turn complexity into your competitive advantage. Media Logic combines deep healthcare industry knowledge with unique AI capabilities to extract insights competitors miss and help you execute strategies that outperform.

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Whatever your marketing needs or challenges, we’re ready to help you take them on.

Geisinger

With more than 40 employees, we offer a full range of marketing capabilities – and dedicate a seasoned team of healthcare marketing experts to every client.

We leverage key industry research and resources to bring an expert perspective to each challenge.

We set goals and deploy tracking and analytics to ensure optimum performance.

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See our latest posts.

Rethinking Group Marketing: Building a Pull Strategy That Attracts Employers 

Rethinking Group Marketing: Building a Pull Strategy That Attracts Employers 

Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough. 

Medicare Advantage Is Changing – And So Must the Marketing

Medicare Advantage Is Changing – And So Must the Marketing

Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]