Media Logic is the go-to financial services marketing agency because we exceed expectations, every time.

We provide marketing solutions for a broad range of industry leaders – from iconic financial institutions and brands, including Visa, Chase, Bank of America and U.S. Bank, to regional banks, credit unions and fintechs.

Media Logic brings deep knowledge of the financial services industry, giving you critical insights into your most prized customers and prospects. We deliver breakthrough solutions – both strategically and creatively – to each challenge. Backed by flawless execution and a great client experience.

Media Logic helps banks, credit unions, fintech & payment technology companies and co-brand partners:

  • increase leads,
  • maximize relationships and
  • retain customers.

How can we help you?

Whatever your marketing needs or challenges, we’re ready to help you take them on.

Financial services marketing is our specialty.
(So is helping you succeed.)

Need to improve results, launch a new brand or product, better connect with key consumers, turn your workforce into a motivated sales machine…or other financial services challenges? You’ve come to the right place.

Media Logic has focused on marketing solutions for financial companies for more than two decades. We have partnered with national and regional financial institutions, credit unions, agent banks and fintechs to set strategy and achieve business goals.

We are particularly adept at crafting strategy and creative using consumer research and insights and at profiling and targeting – to help you better connect with sought-after demographics, such as affluent and millennial consumers.

With more than 40 marketing professionals, we offer a full range of capabilities and dedicate a seasoned team of financial services marketing experts to every client – accessible and at your service.

We leverage key industry research and resources to bring an expert perspective to each challenge.

We set goals and deploy direct, measurable marketing to ensure optimum performance for every financial services marketing effort.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest blog posts.

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.

Forward-Flow Funding: Right Solution, Right Time

Forward-Flow Funding: Right Solution, Right Time

It starts with a non-traditional premise: forward-flow funding is based on a company's anticipated future, not traditional assets or credit history. Instead of assessing credit scores, loan eligibility and amounts are determined through a business's projected revenue and cash flow statements. The SBO benefits from a steady source of funds, and the lender enjoys a predictable stream of assets.