When Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping the marketing simple. We were pretty impressed with the clean and clear materials designed to help with migration, acquisition and EMOB communications.
There’s no doubt State Farm knows how to market and sell insurance, but healthcare marketing and sales, by nature, involves greater emotion. And the stakes are higher: cars can be replaced; people can’t. Are consumers ready to buy health insurance products from the same company that covers their homes?
Two big promos drive FYEGUY. Famous Footwear, Justice and BJ’s buy likers with discounts. And Walmart breaks 7 million by simply wishing America a Happy Birthday.
Eddie Bauer hangs onto its #1 spot, while two other retailers – FYE and PacSun – repeat on Media Logic’s Top 10 Facebook Retailers list for the week ending 6/26.Even without an active giveaway, Eddie Bauer again took the top spot on our list of Facebook retailers. The other two repeaters in the top 10 – FYE and PacSun – had to work a bit harder. Fans of FYEGUY got the chance to win a VIP Lollapalooza experience, and PacSun entered the 1-million fan club with a “1 Million Fan March” Liker threshold promotion. Other retailers luring fans with sweepstakes this week included CVS, Burlington Coat Factory, L.L. Bean and Old Navy. CVS just wrapped up a liker threshold promotion, adding greater than 7% this week for the #2 spot. Burlington Coat Factory placed #3, fueled by its “Brag About It” challenge. And #8 Old Navy surged with an MLB World Series sweepstakes. L.L. Bean (#4) made our list for the first time with a sweepstakes that promised $100 a day and a grand prize of $5,000. However, after good spring runs, outdoor recreation brands Cabela’s, Bass Pro Shops and Gander Mountain all fell out of the top 10.
Looks like Facebook is becoming basic gear for fans of the outdoors!
Kirkland’s hit the jackpot to win the title of fastest growing brand on Facebook for the week of April 10th. Its “Cha --- Ching!” sweepstakes drove almost 29,000 people to like its page. That’s 17.5 percent growth in one week – versus an industry average of less than 2 percent.