The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.
As those seeking unemployment benefits experience delays due, in part, to supply chain issues in card manufacturing, U.S. Bank communicates to cardholders.
Although the unique features of the Regions Now Card may appeal to Millennials, the prepaid card's marketing misses that opportunity and leads with its more common benefits instead.
Focusing on prepaid over credit to target Millennials may require some financial institutions to rethink their product and marketing approach.
While Buxx helps teens learn better spending habits, True Link aims to prevent seniors from becoming victims of fraud. The prepaid card product structures are the same, but they are spun in very different ways. From a marketing standpoint that makes a lot of sense.