Since 75% of social media users now use hashtags, it’s no wonder retailers are using them in social marketing efforts (check out 9 Ways Retailers Use Hashtags to Promote Branded Content). For example, at the core of Dick’s Sporting Goods’ (DSG) “Every Runner Has A Reason” campaign is the #RunFor hashtag.
Banks, insurers and financial advisors have largely ignored Pinterest. Presumed to be one of the “fluffier” social media platforms, the site is best known as a social scrapbooking site where users trade recipes, craft projects, home décor tips and fashion statements. However, is this a missed opportunity?
It's never too late for a refresher (or reminder) course. Is your business doing all five things below? 1. Cross-promote your links. No matter how many social platforms your business has, you should cross-promote them as much as possible. Your Twitter bio should include links to your Facebook and Pinterest pages. Your Facebook page should link to Pinterest and Twitter, and so on… Why? Because why not? Your likers should know where they can connect with you elsewhere. The worst that could happen is they don’t click. Otherwise, they do. New fans!
When it comes to social, nothing makes me happier than when a Web-based platform claiming to be “social” really makes it possible for people to connect and build relationships in the real world. You know, getting so-called “friends,” “connections,” “likers,” etc. off their computer screens and mobile devices and into actual places like restaurants and living rooms. So when I heard about the latest Pinterest trend I got really excited.
I'm hopeful that brands will respect Pinterest's user-inspired culture and DIY feel. In fact, they may have to in order to be successful on the platform, which seems to be the tool de jour for brands with heavy visual appeal. It will be really interesting to see how these companies use Pinterest -- and if they can turn pictures into profits.