Tag: PayPal

In the Super Bowl this year, we saw a trio of financial service “disruptors” use the tried and true Super Bowl brand spot to declare how they differ from traditional banks, while two older financial companies used less traditional tactics as part of their approach.

Dwolla bypassed many of the traditional channels and built something cheaper, faster and safer than anything that previously existed. This creates a huge channel and market pricing advantage for Dwolla. As ecommerce payment systems mature, it costs less to maintain and transfer money, and some of the early players in this space will have to reevaluate their business models to remain competitive.