During the last year, Media Logic has had the opportunity to guide our healthcare clients – both health insurers and hospital systems – through a wide range of marketing challenges, and help them turn those challenges into opportunities to build stronger brands, generate leads, build loyalty and aid retention.
When we arrived at the schools, food pantries and other organizations affiliated with the finalists, there was palpable excitement. The people at these places had worked hard to get their “champion” into the finals – a firsthand look at the powerful multiplier effect of social marketing.
Working with Media Logic, MVP Health Care is sponsoring The Ultimate Game Changer contest, an opportunity for community members in New York and Vermont to win $1,000 and meet big name athletes like soccer champ Abby Wambach and lacrosse legend Gary Gait. While the campaign will be supported with some traditional advertising, the primary vehicle for promoting it will be social -- but not just social media! We're using experiential social events to add to awareness and build excitement and interest.
The marketing and selling of health insurance includes several seemingly unbreakable conventions. Among them: