Tag: mobile email

As is with most people scanning scores of emails in their inboxes, the ones that stand out to me are the ones that speak to me, personally. Recently, an email from CVS caught my eye and undoubtedly won engagement with others like myself because the email is personally targeted, built on trust and educational. The approach and simplicity offer a lesson for payers and population health management regarding chronic condition management communications. Sometimes, all people need to be nudged to better health is simple, relatable communication.

Email marketing is going even deeper. Right. Now. And financial services marketers, who already gather behavioral intel and can access highly detailed customer data, are among those best positioned to take the channel to the next creative level.

Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But just how differently? Recent studies shed some new light on the gray area of HTML email performance.

Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But *how* differently? Recent studies shed some new light on the gray area of HTML email performance.

The argument against advanced HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that HTML-heavy email is a viable option, is it always the most effective approach for your email marketing? New evidence suggests it may not be.

Even though technology is giving us more tools than ever, email marketers need to take a “less is more” approach, with efficient and succinct messaging and design. Simple is better when it comes to both plain-text and HTML email.

Simply put: if your emails are not mobile-friendly, you are literally turning away prospects at the door. Here are six things you should be doing to optimize your emails for today’s mobile audience.

If your emails are not mobile-friendly, you are literally turning away prospects at the door. Here are six things you must do to make sure your emails are optimized for today’s mobile audience.