Successful Insurance Branding Strategies: See the Campaigns
In the insurance industry, constant change is actually the norm. Here are a few examples of recent insurance branding campaigns from Media Logic.
Building the Case for MLMIC: Helping an Industry Leader Refresh Brand and Marketing Strategy
MLMIC’s brand refresh included an updated logo, positioning and new graphic standards that support its position as an industry leader with long-term financial stability -- and its reputation as a trusted provider and supporter of policy holders. In addition, targeted demand generation and content marketing strategies were used to reach out to physicians, dentists and hospitals.