Tag: Medicare

Smart Choices: How Health Plans Can Use Choice Architecture in Medicare Marketing to Boost Lead Generation and Enrollment

Smart Choices: How Health Plans Can Use Choice Architecture in Medicare Marketing to Boost Lead Generation and Enrollment

When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.

Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Disputes between payers and providers can disrupt the healthcare landscape, leaving Medicare members uncertain about their coverage and healthcare access. While these disputes pose challenges to consumers, they also present a unique opportunity for competitor health plans to step in and offer stability. Health plans that prepare for these situations can use strategic messaging and agile campaigns to retain their current base and attract new members that are seeking clarity and support. Here's how to navigate these disruptions effectively.

When Competitors Exit the Market: A Medicare Marketing Playbook

When Competitors Exit the Market: A Medicare Marketing Playbook

When a Medicare competitor exits the market, its departure can create a window for health plans to attract disenfranchised members who are seeking new coverage options. Early preparation is especially important because these opportunities often arise with limited notice, leaving health plans scrambling to respond. To turn competitor market exits into growth opportunities, health plans need to prioritize early detection, flexible media strategies and ready-to-go creative assets. Here's how to prepare.

Media Logic’s Top Healthcare Marketing Blogs of 2024

Media Logic’s Top Healthcare Marketing Blogs of 2024

With 2024 behind us, we're taking a moment to reflect on the content that resonated most with our audience last year. From Medicare insights to audience segmentation strategies, these pieces highlight the trends, challenges and opportunities shaping healthcare marketing.

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

How Audience Segmentation Can Drive Medicare Advantage Campaign Success: Case Study and Downloadable Tip Sheet

How Audience Segmentation Can Drive Medicare Advantage Campaign Success: Case Study and Downloadable Tip Sheet

In healthcare marketing, identifying and understanding your audience is the cornerstone on which nearly all other aspects of strategy and planning are built. We helped a Medicare Advantage (MA) payer enhance their marketing efforts by applying segmentation to the prospect universe, creating rich, actionable personas and delivering more personalized, effective messaging across multiple channels. Read the case study and download our Audience ID and Segmentation tip sheet.

2024 Medicare Member Benefit Experiences: What Drives Engagement and Retention

2024 Medicare Member Benefit Experiences: What Drives Engagement and Retention

We connected with Medicare members across the U.S. to dive deep into their experiences — uncovering what they love about their plan benefits, what's holding them back from using them fully and how payers can better communicate to keep them informed and engaged. Our latest Consumer In Sight survey reveals important takeaways that can help healthcare marketers refine their strategies to improve member satisfaction and retention.

Boosting D-SNP Marketing Success with Demographic Data Insights

Boosting D-SNP Marketing Success with Demographic Data Insights

Understanding the characteristics and needs of the dual-eligible population is crucial for developing effective marketing strategies for D-SNPs. Market-specific data reveals nuances and variations in demographic, socioeconomic and health characteristics, which can be helpful for tailoring outreach and engagement strategies. Here are interesting demographic data and some marketing considerations based on these findings.