Tag: measurable ROI

direct mail value

Direct Mail Continues to Prove Its Value in Marketing Strategies

Direct mail can be innovative, succeed across age groups and be cost-effective. We’ve seen time and time again how hard direct mail works for a brand, including improving the ROI of integrated marketing strategies. It’s great to see its consistency and reputation reflected, once again, by the data.

How To Identify the Modern Marketer

Okay, you’re an advertising professional, client side or agency side, on a conference call with people you haven’t met. You want to talk strategy, you want to talk creative, you want to talk budget. But you don’t know if the people you are talking to get it. You don’t know if they understand marketing for a social world. How can you find out if they are a modern marketer – an “MM” – without being impolite? It’s simple really. People who get marketing for a social world ask 3 questions that people stuck in a traditional, one-way world rarely bother to ask or barely understand.