The evolution of the B2B buyer’s journey has challenged go-to-market teams to think outside the box regarding how to reach in-market accounts. This is especially true for B2B organizations focused on enterprise-level sales to meet their growth goals in 2023. The biggest of these challenges is identifying what marketers often call the dark funnel. What […]
When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.
Building off the success of previous campaigns, we worked with Fortitech Premixes to increase the scope of their marketing effort, developing a more robust drip email campaign, a new visually-driven microsite, print and banner ads, and special placement in an electronic trade publication that included an embedded video.
Mobile native ads and video ads have been growing in use by marketers. A recent survey from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016.
“Make It Real” was a solid brand-awareness campaign with both social and local elements. But Key Bank took it to another level with two additional strategies: charitable giving and lead generation.
Looking to develop new leads for your business?
Wondering why new visits to your website are declining even though you use Twitter and have a Facebook profile or fanpage?
Are you blogging?
According to the State of Small Business Report from Network Solutions in conjunction with the University of Maryland School of Business (with a tip-of-the-hat to HubSpot for featuring data from the report on their blog), fewer than 40% of U.S. small businesses blog about their area of expertise. Let’s rephrase that: nearly 60% of small businesses are leaving their content on the table. And by “on the table,” I mean nowhere to be found.
So why should you care?
In early January, Jason Falls wrote a really interesting piece on his blog about the value of social media and its impact on search results. It was intriguing to me as I have the task of managing the paid search efforts on behalf of Media Logic for lead generation purposes. With Google and Microsoft making real-time search (social search) a part of their fruit salad, the effort to be found and its associated value is an ever elusive target. Creating inbound marketing leads via social media content strategies is high on the 2010 agenda. In order to open the doors more swiftly agencies, consultants and internal marketing departments need to assign real value for these efforts. Why was I so intrigued by Jason’s post?
