Affluent Spending Trends: Purchase Categories and Digital Habits
Ipsos recently released 2013 affluent survey results that included insights into affluent spending habits. The survey focused on affluent adults: those over age 18 living in households with at least $100K in annual income. The survey looked at overall purchasing behavior, as well as habits related to online purchases and electronic devices. The trends have implications for both merchants and payment providers, including the need to enhance online shopping experiences and hold onto existing customers despite increased competition.