How to Choose More Effective Photos for Your Medicare Marketing
We surveyed over 400 adults aged 65 and older about their reactions and preferences when it comes to photography and Medicare marketing.
We surveyed over 400 adults aged 65 and older about their reactions and preferences when it comes to photography and Medicare marketing.
In 2014, “$0 plan premiums” dominated many of Medicare direct mail packages. In 2015, however, insurers focused direct mail on other benefits of their plans, using $0 plan premiums as a secondary proof-point. How did this play out in the direct mail packages of United, Aetna, Cigna and Kaiser? With help from Competiscan, we reviewed some of the direct mail tactics used by each of these insurers.