Tag: Goldman Sachs

Apple credit card marketing

Apple Bucks Credit Card Marketing Best Practices

We have been watching with interest how Apple is (and, more importantly, is not) using card marketing best practices to sell its newest product. It offers a good case study in how a beloved brand can use its clout to break from a traditional approach.

The Everyman Loan from Goldman Sachs

Goldman Sachs is investing heavily in marketing a new lending platform. Here's our take on the brand's approach, which includes social media and traditional direct mail.