Tag: gamification for financial services

Creative financial education campaigns like this not only show that FIs can push beyond what they’d consider traditional marketing but also make a good case for it being necessary in order to cut through the noise and get consumers engaged with the brand.

Amex is seeking to broaden its customer base with a card that appeals to those who swipe often: multi-taskers and mothers. By featuring Tina Fey (the unapologetic heroine to working mothers everywhere) and developing a product that rewards close tracking of spend and double points for grocery purchases, this sure feels like a play for the household “CFO”.