Tag: financial education content

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.

The Financial Services Marketing Tips You Tapped Most in 2023

The Financial Services Marketing Tips You Tapped Most in 2023

If best practices, tip sheets and examples from top brands are your love language, you’ve come to the right place! While closing out the year and setting yourself up for success in 2024, we invite you to lean on the expertise of our team, as shown in our most popular posts of 2023.