Tag: EMV chip technology

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.

EMV chip technology – the standard payment technology in many countries worldwide – has come to U.S. credit card issuers slowly, primarily beginning with high-end travel and entertainment cards that attract international travelers. But now that chip is gaining awareness among U.S. consumers, domestic issuers are beginning to offer it more broadly. Because this payment technology can be confusing to consumers, it is imperative that communications about the technology and its benefits are clear.