Tag: empowered consumers

In response to consumer frustration with high deductibles, some health insurers are testing new approaches to coverage.

Around the time that other products and services became more automated, accessible and responsive, health insurance got a lot more complicated. A lot more expensive. And, based on 2015 consumer data, a lot less liked.

A controversial statement made by Abercrombie & Fitch CEO Mike Jeffries has resurfaced alongside new claims that the retailer refuses to make plus sizes for women... and consumers have taken notice. One protested with a controversial statement of his own, and voiced it on social media. Will Abercrombie & Fitch respond?

Can social media marketing drive B2B inbound leads? I think so. Can you be convinced?

If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino's and Taco Bell – are testing the new rules of marketing in a conversation-centric world. Will these campaigns succeed? Fail? From a branding perspective, does it matter?

Take one part struggling economy and two parts massive social networking and you’ve got a recipe for marketing chaos. Throughout 2009, professionals on both the client and agency side have been scrambling to make sense of a new marketing reality – tighter budgets, mobile computing, empowered consumers – and get their heads around its implications relative to strategy, creative, media and budgets. A few of the answers are coming into focus. DOWNLOAD THE WHITEPAPER

Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.

So why are a series of active older adults declaring “I have SilverSneakers^®” if they’re not actually wearing said sneakers? It’s the creative hook to a new TV spot that we developed for the nation's premier senior fitness program, SilverSneakers, from Healthways. The spot is designed to build name recognition for the SilverSneakers program, while demonstrating the end benefit of lifelong fitness — the ability to stay active, and enjoy life.