At Media Logic, direct marketing is part of our DNA — and staying ahead of industry trends is key to delivering exceptional results for our clients. That’s why we recently convened for our first Direct Marketing Symposium — a collaborative event designed to inspire, inform, and innovate.
QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. We've seen QR codes serving several different functions in Medicare direct mail marketing. We provide some examples and QR code best practices.
QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. Offering a frictionless way to immediately convert prospects, these funny squares are now CTA staples in marketing materials. Here's how financial services marketers can get the most from them.