Exploring the Next Evolution of Direct Marketing Personalization
Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.
How Media Logic Stays Ahead of the Curve in Direct Marketing
At Media Logic, direct marketing is part of our DNA — and staying ahead of industry trends is key to delivering exceptional results for our clients. That’s why we recently convened for our first Direct Marketing Symposium — a collaborative event designed to inspire, inform, and innovate.
QR Codes Continue Their Comeback! How Are They Being Used in Medicare Direct Marketing?
QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. We've seen QR codes serving several different functions in Medicare direct mail marketing. We provide some examples and QR code best practices.
Cracking the QR Code: How They’re Being Used in Direct Marketing and How They Can Work for You
QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. Offering a frictionless way to immediately convert prospects, these funny squares are now CTA staples in marketing materials. Here's how financial services marketers can get the most from them.