Tag: digital wallet

digital wallet marketing

Marketing Best Practices to Drive Digital Top of Wallet Status

With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.

Many issuers are failing to drive usage via Apple Pay's default card option

Driving Usage with Apple Pay: What Most Issuers are Missing

Whether grabbing a soda at the vending machine, paying for a rapid pickup order from within the Panera app or making a point of purchase transaction at a local Staples store, the default card is the easiest – and most often chosen – payment method. But issuers aren’t targeting this issue.