Marketing teams may take on tracking and measurement with the best of intentions, but too often they find themselves with missing or inactionable data. The key is to have conversations early to ensure the team is aligned on a process for capturing and interpreting relevant data. Check out our detailed best practices for tracking and reporting healthcare marketing analytics.
Understanding the characteristics and needs of the dual-eligible population is crucial for developing effective marketing strategies for D-SNPs. Market-specific data reveals nuances and variations in demographic, socioeconomic and health characteristics, which can be helpful for tailoring outreach and engagement strategies. Here are interesting demographic data and some marketing considerations based on these findings.
One of the biggest challenges that Medicare marketers face is having timely access to the data and metrics needed to help guide actions before, during and after the Annual Enrollment Period (AEP).
As patient data gets digitized and analyzed in an effort to improve medical services and outcomes, bad data can be an obstacle to the best care. Enter Facebook. Ever heard of it? That’s tongue-in-cheek, of course, but have you considered the popular social network as a resource for quality healthcare?
B2C brands are discovering the remarkable reach of social promotions. Pepsi has reported that every entry in its Refresh Project generates, on average, 5,000 votes. That means the 5,000 projects Pepsi had approved and posted to its Refresh site by June 2010 generated 25 million direct engagements. And those 25 million represent only the tip of the iceberg relative to the total media reach generated by the 5,000 posters who promoted their causes through their own social networks. Social promotions, defined here as any intentional social engagement – queries, polls, contests and other structured invitations to interact with a brand – seed the social landscape, trigger interaction and inspire sharing. Their success is changing how brands look at social media – reducing fears and opening minds.