Tag: customer satisfaction

Can credit card rewards sustain the customer relationship?

Can Rewards Sustain a Customer Relationship?

With deep market saturation, continual launch of new programs and reinvention of existing programs, there is a high degree of churn and upward pressure on brands' credit card reward programs. However, these marketing communications create opportunities to build customer loyalty.

Exploring Our Love-Hate Relationship with Facebook

This just in: Facebook gets an “F” in customer satisfaction. Yes, in a survey released this month, the American Customer Satisfaction Index reports that Facebook has scored a surprisingly low 64 points out of a possible 100. “This puts Facebook in the bottom 5 per cent of all measured private-sector companies, and in the same range as airlines and cable companies, two perennially low-scoring industries with terrible customer satisfaction,” reports the ACSI. The site has even lower satisfaction than IRS e-filers. Ouch. How can this be? How can the most visited site on the Internet also be among the most despised?