See why financial brands are incorporating video into their content strategies and get recent examples of social media videos from Chase that demonstrate how the approach to social content can be adopted by banks and credit unions of any size.
There are many ways financial services institutions can put Facebook apps to work, and we really like what Chase Sapphire Preferred has done with its most recent Facebook app, “First Friday Favorites.” Cardmembers can use the app to add their favorite restaurants, discover other cardmembers’ favorites in cities across the country, vote on favorites already uploaded and share a list of the top 10 restaurants with their friends.
The affluent are extremely marketing savvy, so for financial services companies to be successful within this segment, products and services need to be aligned with the audience’s expectations.
Chase Sapphire re-launched two golf-related promotions for 2013, including one with a fun social element that brings the Sapphire brand to life.