Tag: Blue Cross of Idaho

Preheat marketing helps Medicare Advantage (MA) plans build relationships and trust with prospects. The Media Logic Healthcare Team keeps a close eye on messaging strategies used during this critical time of year. We compiled direct mail samples and found a few common themes.

With the switch rate for the Medicare Annual Election Period (AEP) ticking up this year, it wasn't just the national plans who made big gains. We took some time to study some successful regional health plans.