Tag: Barclaycard

Examples of financial services influencer marketing on Instagram

How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.

A Departure from the Expected? The New Virgin America Visa Signature® Credit Cards

The card-marketing materials that are showing up in market tap Virgin America’s highly provocative brand personality. In a nod to the airline’s fun, playful mix of style, service and quality design, they capture unique brand details, such as the fuchsia-red color of the airline’s in-flight cabin mood lighting.

Are Banks Growing with Vine? Not Yet.

Several financial institutions have set up accounts and seem to be holding their spots. Others have posted a Vine or two here and there. But only a very few are using Vine as part of a larger campaign, and one of those is Barclaycard UK.

Capital One Promotes Mobile App with #WhileBanking Campaign

We’re interested to see how the spots that incorporate user ideas will round out the #whilebanking campaign. As it stands now, it lacks authenticity… something critical when demonstrating a product claim. Here are some suggestions for pushing this marketing effort, and others like it, to the next level.

Five Random Acts of Bank Innovation

Media Logic surveyed the financial services marketing landscape to find examples of innovative ideas from banks. Noting several interesting developments, our team has highlighted a few that represent how the sector is striving to come up with unique and differentiating solutions and products. We’ve also made note of how some innovations are more successful than others.

Integrated Media, Mobile and Social Campaign Helps Barclaycard Sell PayTag Concept

Everything that promotes the PayTag, from social media to an augmented reality app, is about having an experience with the campaign’s characters – and with the card. Barclaycard’s Facebook timeline is even in on the act. Fans really kept the campaign's toy concierge busy by soliciting his help in the comments of each post – and Barclaycard gave them an experience that matched the financial product.