Tag: artificial intelligence in healthcare

Just like people across the globe, we've been kicking the tires on ChatGPT (a chatbot built on OpenAI) and other generative artificial intelligence (AI) programs. Generative AI is quickly becoming a societal mainstay and warrants ongoing attention and curiosity, including in the realm of healthcare marketing. Here is our take on these tools.

The world is abuzz with the prospect of generative AI, and at Media Logic, we see the tool as a very exciting development. Here are our thoughts on generative AI in marketing.

The concept of a digital front door – in which an AI-driven triage would steer consumers to the best possible care option before they set foot in an actual hospital, urgent care or doctor's office – promises the "win-win-win" of better patient outcomes, lower costs and an improved consumer experience.