Tag: AdWeek

Adweek Says Fewer People Than You Think Use Financial Services Apps

Results from a recent survey of financial services consumers show that only 64% of respondents have downloaded their bank's mobile app. Of those, just 42% and 9% use the apps to track balances and check transaction status, respectively.

Banks and Credit Card Issuers Continue to Undermine Daily Deals Providers

In an article for AdWeek, journalist Christopher Heine referred to the digital landscape as a “harshly competitive climate,” noting that “hundreds of daily deals upstarts have fallen by the wayside.” He attributes the difficulty not only to the sheer quantity of players attempting to get a piece of deals but also to the nature of who’s getting involved. Financial institutions are seasoned competitors... adept at vying for transaction volume, skilled at wooing both consumers and merchants.