Tag: advertising campaigns

Investment in streaming TV/video advertising makes sense to us, and we created one-sheet highlighting the opportunity. It features trends and benefits, info on the financial services spend and results from a recent Key Private Bank OTT campaign.

We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for financial service brands to place higher value on their own lists and analytics to understand who customers are and how they interact with the brand’s website.