American Express is Reinventing the Rewards Platform
In our on-the-go, constantly connected, mobile world where so much is at our fingertips, consumers have a new expectation of wanting things quickly, easily and in the moment. This expectation is challenging industries to look for new opportunities to engage consumers, opportunities that will meet an increasingly impatient society head on. One area that American Express is exploring has the potential to change the face of the credit card rewards platform by bringing an “on-the-go” approach to the current burn structure.
