Author: Lindsay Paulsen

Recognition of observances can humanize financial services brands and boost engagement… as long as it’s done right. We share good examples from the industry and list strategies you can apply to your social content.

Done well, TikTok’s short-format videos can pack a punch. The key is to master both the message *and* the delivery. Here, we’ve identified TikToks from banks and credit unions that we think get it right.