Author: Jennifer Kobylar

While 62% of B2B marketers report success when it comes to content marketing, B2B healthcare marketers are failing to see comparable results. Only 4% say their programs are extremely successful. To achieve the same levels of content marketing success, B2B healthcare marketers need to play catch up and fast.

While many healthcare organizations are still trying to figure out how to harness the power of content marketing, Media Logic client UCSF Department of Radiology and Biomedical Imaging (UCSF Imaging) jumped on board in December 2010. Today, its efforts are driving SEO and garnering it attention as a leader in social media.

“Organizational social anxiety” is keeping companies from joining the conversation and embracing modern marketing.