Over the past 18 months, businesses across industries have watched social media swiftly migrate to the center of marketing and business strategy. Organizations large and small are not only embracing social media, but are discovering innovative ways to use social media as a business tool, by moving “the conversation” to the center of their decision-making processes. However, businesses in the financial services sector have been slower than their consumer brand cousins to embrace social media.
Media Logic’s latest whitepaper, Fear not! How financial service institutions can put the ‘Big 6’ social marketing strategies to work, suggests strategies, platforms, and control protocols for how financial service institutions and other regulated businesses can begin to step into social marketing without fear.
Fear not! is based on web-based reconnaissance of the social media efforts of 35 American financial institutions in March 2010 and Media Logic’s work on behalf of clients in the financial services sector and other regulated industries. The whitepaper identifies the distinct qualities that separate safe social marketing strategies from unproductive, or even counter-productive, efforts.
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