Media Logic Makes Noise with Our Annual Holiday Card
Media Logic’s 2009 season’s greeting is the perfect mix of holiday cheer – featuring a rich blend of Joyful Noise and a splash of Social Juice. We hope you’ll play along and invite you to…
Give a listen on Facebook. Or play along on our interactive microsite (if you can’t access Facebook).
Either way, be sure to join in and share the Joyful Noise.
Each year, our annual company holiday card presents an opportunity for us to get creative, get personal and get everyone we know in a festive mood… And over the years we’ve adopted a number of “different” approaches – from mailing out a working model of a Zoetrope to compiling festive collections of employee recipes, holiday memories, toys and more, the goal has always been to showcase the people, life and joy that fill our hallways every day.
This year was no different. It was just a bit louder.
We started with a simple request: “think of a noise.” Then, we filmed each employee making that noise. Some played musical instruments. Some brought in childhood toys. Some even banged on office equipment. Any and all noises were captured, documented and dutifully appreciated.
The cacophonous footage was then cut, assembled, looped, spliced, sliced and diced to create a whole new “Joyful Noise” – one that was definitely greater than the sum of its parts. The final product was a holiday medley that allowed the people of Media Logic to perform as a single unified group (falling somewhere between “The Flaming Lips” and “Stomp”).
But we didn’t want to be the only ones having fun…
We wanted to give our clients, colleagues, vendors, friends and anyone in the festive spirit the chance to play along. So we built an interactive online module that allows visitors to watch the video by itself, add additional loops and sounds to the mix, or create their own joyful noises altogether. We even created a second video that pulled back the curtain to show some of the fun we had putting it all together.
Our Joyful Noise is featured on a microsite and as part of our company Facebook fan page, making this interactive display of collective cheer something to enjoy, share and talk about. In other words, the perfect social season’s greeting.
