When Chek, a fintech provider of fund disbursement solutions to nonprofits, needed to stand out in an already crowded marketplace, a new brand positioning and messaging guide were created to maximize their marketing efforts.
First, an in-depth competitive audit and analysis were conducted. Then, drawing on insights from the analysis, a new positioning was crafted, along with a comprehensive messaging guide that highlighted Chek’s core strengths and unique value to their nonprofit partners. These resources were then brought to life in creative, positioning Chek as a purpose-driven fintech partner focused on helping nonprofits maximize their impact.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Large Language Models (LLMs) are poised to transform websites from static digital readouts into dynamic, conversational experiences that adapt to each visitor's needs in real time. By enabling truly personalized 1:1 journey instead of predetermined segment paths, LLMs allow brands to deliver tailored responses through natural dialogue while maintaining strategic control over messaging and user engagement.
Nearly 25 million U.S. households remain unbanked or underbanked, representing a significant market opportunity for financial institutions willing to address the unique barriers these digitally engaged, financially active consumers face. Success requires more than marketing messaging—it demands transparent products, no-fee accounts, community partnerships, and actionable strategies that rebuild trust with populations disproportionately affected by traditional banking exclusion.
The 2025 Annual Enrollment Period brought widespread Medicare Advantage disruption, but the resulting consumer behavior wasn't universal. Media Logic's Josh Martin and Denise Carney-Jones break down what changed, why outcomes differed across markets, and how marketers can apply the right lessons when planning for AEP 2026.
