Global fintech Opy offered a unique Buy Now, Pay Later (BNPL) model that entailed selling in its payment platform to businesses first and then reaching out to prospective consumers.
Building on the Australia-based brand’s foundation, Media Logic revised and reworked Opy’s look-tone-feel and messaging to appeal to the U.S. market and then launched a strategic paid social lead gen campaign targeting high-opportunity industries such as dental healthcare, veterinary care, automotive repair and home improvement.
The digital-first marketing effort highlighted Opy’s bottom-line advantages for B2B audiences — including a proven ability to increase sales and customer satisfaction — as well as its flexibility and convenience for consumer audiences. All with tailored, targeted messaging designed to resonate with each vertical market.
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
