Wisely by ADP® is a breakthrough, new, 100% digital pay solution for employers that’s designed to streamline payroll processes and give their employees more flexibility. However, the fintech recently unveiled changes to their Wisely Pay Card — and they needed to convince current cardholders to request an upgrade. They tapped Media Logic to develop a video to help make the case.
Using high-energy footage, animation and music, the video explained the upgrade’s advantages in a series of clear, relatable payment scenarios — from early payday to the ability to add funds from additional income sources. It was all about connecting with consumers on a human level and motivating them to take action — making the upgrade an easy “yes.”
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Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.
Customer communications for Instant Digital Issuance (IDI) can boost engagement and spend! Our card marketing experts have assembled an IDI overview with definitions and best practices, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.
