Wisely by ADP® is a breakthrough, new, 100% digital pay solution for employers that’s designed to streamline payroll processes and give their employees more flexibility. However, the fintech recently unveiled changes to their Wisely Pay Card — and they needed to convince current cardholders to request an upgrade. They tapped Media Logic to develop a video to help make the case.
Using high-energy footage, animation and music, the video explained the upgrade’s advantages in a series of clear, relatable payment scenarios — from early payday to the ability to add funds from additional income sources. It was all about connecting with consumers on a human level and motivating them to take action — making the upgrade an easy “yes.”
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Each fall, CMS publishes Medicare Advantage and Part D Landscape file, which provides comprehensive information on upcoming plan offerings, premiums, geographic availability and more for MA, MA-PD and stand-alone Prescription Drug Plans. We've crunched the numbers. Take a look at our full breakdown.
Your buyers are building vendor shortlists in ChatGPT before they ever reach your site, and your analytics can't see it. Here's what that means for B2B pipeline, why strong SEO brands still go missing in AI answers, and where to start.
The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]
