Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.
Starting with a holistic look into Truist’s current EMOB practices and those of competitors, Media Logic leaned on best practices to develop targeted emails that welcomed new small business clients and set the foundation for their ongoing card usage.
Using strategic communications, Visa, Truist and Media Logic were able to take advantage of the critical period of EMOB to build trust with new SMB cardholders.
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Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]
Every health plan says it values its broker relationships, and most of them mean it. But there can be an unintentional disconnect between what best serves the health plan’s interests, and what’s most useful to their broker partners. Here’s the key to unlocking broker engagement
Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
