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Helping Visa and DCCU revitalize their checking account marketing.

Visa and Delta Community Credit Union (DCCU), Georgia’s largest credit union, tapped Media Logic to help with marketing the launch of three new checking accounts. Looking at the competitive landscape, we developed product positionings, as well as direct marketing and employee communications.

The Media Logic team was there every step of the way – from ideation to creation – ensuring success for Visa and DCCU.

Visa DCCU Free Checking landing Page on laptop Visa DCCU landing page shown on an iPhone next to the front cover of a DCCU Employee training guide
Inside spread of the DCCU employee training guide, showing the introduction to Delta Community checking accounts and it's overview
Visa DCCU Interest Checking landing page show on an iPad with the DCCU Visa debit card to its left Inside page of the DCCU employee training guide showing a checking accounts comparison chart

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UVM Health Advantage

Leveraging the provider perspective to promote a payvider plan.

As the first and only payvider Medicare Advantage plan in Vermont and Northern New York, UVM Health Advantage has worked closely with local doctors and providers to inform plan design.

  • Healthcare

Baylor Scott & White Health Plan

A high-energy healthcare broker campaign drives event attendance and AEP excitement.

As enrollment season approached, Baylor Scott & White Health Plan asked Media Logic for help energizing and informing a new and wider audience of healthcare agents and brokers by increasing attendance at their agent roadshows.

  • Healthcare

See our latest posts.

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.

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Forward-Flow Funding: Right Solution, Right Time

Forward-Flow Funding: Right Solution, Right Time

It starts with a non-traditional premise: forward-flow funding is based on a company's anticipated future, not traditional assets or credit history. Instead of assessing credit scores, loan eligibility and amounts are determined through a business's projected revenue and cash flow statements. The SBO benefits from a steady source of funds, and the lender enjoys a predictable stream of assets.

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Brand-First: The ABM Blind Spot Costing B2B Trillions

Brand-First: The ABM Blind Spot Costing B2B Trillions

Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]

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