With the recent growth of D-SNP plans, many health insurance companies have been expanding their outreach and education efforts around these innovative Medicare Advantage solutions. People aging into Medicare who will be dually eligible for Medicare and Medicaid represent a prime opportunity given the valuable benefits and savings D-SNP plans can offer.
MVP Health Care and Media Logic worked to develop a targeted multitouch “New-to-Medicare” direct mail campaign aimed at providing guidance to both prospects and current members as they approached Medicare eligibility. Messaging was straightforward and concise, highlighting the fact that D-SNP plans can work alongside a Medicaid plan, allowing members to get all of their Medicaid benefits, plus their Medicare benefits, and more. The packages also reinforced the fact that MVP offers the only 5-star D-SNP plan in New York State. Calls to action were built around personal support, and an effort to connect with friendly MVP Medicare Advisors who were ready to offer assistance every step of the way.
Most pieces were versioned for both English and Spanish while others built in format tests and bilingual callouts. In addition to the direct mail cadence, take one brochures and displays were developed as a ‘leave behind’ for community-based organizations and doctor’s offices or for use as handouts at events. All pieces also pointed to D-SNP landing pages where people could make appointments to meet with an MVP Medicare Advisor and review the plans in even greater detail.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Let’s be real: if your solution isn’t completely agnostic, then you’re probably kidding yourself if you think a broad-stroke, spray-and-pray approach to your go-to-market strategy will cut it. Buyers today don’t have time for fluff, and honestly, neither do you. Enter ABM—or, better yet, ABE (account-based everything). If you’re not completely sick of B2B acronyms […]
You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […]
The evolution of the B2B buyer’s journey has challenged go-to-market teams to think outside the box regarding how to reach in-market accounts. This is especially true for B2B organizations focused on enterprise-level sales to meet their growth goals in 2023. The biggest of these challenges is identifying what marketers often call the dark funnel. What […]
