Heading into Medicare’s Annual Enrollment Period, SummaCare had made a bold choice – introducing an innovative new product that would allow older adults to essentially pick their own Medicare benefits.
SummaCare’s Jade (HMO) with Bene-Flex Medicare Advantage plan included a suite of core benefits. Then, it gave members the freedom to choose additional supplemental benefits, ranging from a healthy grocery allowance, or a flex card to reduce out-of-pocket expenses, to free assistance with everyday tasks like grocery shopping and delivery, technology support and more.
This new offering presented an interesting messaging challenge. Media Logic worked with SummaCare to develop a powerful strategy for clearly communicating both the value of the new plan, as well as its ultimate simplicity. Creative across a wide range of media (TV, DRTV, FSI, Direct Mail and more) embraced the idea of “Building your own Medicare plan” – carefully explaining the unique structure of the new plan while positioning that structure as the plan’s greatest asset. We also made the decision to version the mail cadence based on which of SummaCare’s suite of products the consumer was most likely to be interested in enrolling.
The result was an exciting campaign that differentiated SummaCare from the competition, generating a lot of fresh energy and momentum.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.
Customer communications for Instant Digital Issuance (IDI) can boost engagement and spend! Our card marketing experts have assembled an IDI overview with definitions and best practices, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.
