St. Peter’s Health Partners is the most comprehensive, integrated network of care in New York’s Capital Region. However, explaining the benefits and nuances of integrated care from diagnosis to treatment to rehabilitation can be a complex marketing message. Media Logic made it simple for consumers to understand with a storytelling campaign anchored by five easy-to-remember words, “Connected Care is Better Care.”
The effort featured evocative, relatable stories that followed patients’ healthcare journeys for three key service lines: oncology, cardiology and physical medicine & rehabilitation. The campaign kicked off with three flagship television ads launched via a high-visibility regional sponsorship of the recent Summer Olympic Games. The integrated effort also included landing pages for each of the service lines, print and digital display ads, radio and paid social.
It all worked together to help raise awareness and enhance consumer preference for the expanding healthcare system.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The way healthcare consumers search has quietly changed, and the implications of this shift are shaping who gets found, and who is left out. Before a potential member ever reaches your website, many of them have already asked an AI platform to explain their options. Today, the question isn't just "How do we rank?", but when an AI platform answers a question, are we as source it trusts and cites?"
Parents are emerging as a key consumer segment signaling where digital commerce is headed: new research shows they don't just spend more time shopping online, but convert at a higher rate, use mobile more, and abandon carts faster when checkout friction appears. For financial services marketers, that last point is crucial, since the parent segment's growth potential is most easily captured at checkout, where payments strategy already lives.
Ally Bank recently dropped an "Okay, Boomer" on the industry. In a series of billboards appearing in large cities across the United States, the digital-only bank released a campaign with provocative messages that mock traditional bank branches and the people who love them.
