The MVP Health Care brand is about making health insurance more convenient. More supportive. More personal. Gia® represents the health insurer’s latest step forward in living up to this promise – a 24/7 healthcare connection that pairs virtual care services with expert answers and advice, prescription ordering and more.
After all, “Wouldn’t it be nice…” to imagine healthcare without all the figuring out… with less stress and more savings?
Media Logic worked with MVP first on helping to design and refine the Gia® app itself, then on building a TV campaign to showcase Gia’s strengths. Using a modern cover of The Beach Boys’ classic “Wouldn’t it be nice” as the indelible soundtrack, the spots set a mood of optimism, simplicity, and peace of mind. They feature a range of consumers effortlessly using Gia to resolve potential health concerns so they can get back to enjoying life.
The campaign highlights Gia as proof of MVP’s continuing commitment to meeting member needs, and to their brand promise of “health insurance built around me.”
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Let’s be real: if your solution isn’t completely agnostic, then you’re probably kidding yourself if you think a broad-stroke, spray-and-pray approach to your go-to-market strategy will cut it. Buyers today don’t have time for fluff, and honestly, neither do you. Enter ABM—or, better yet, ABE (account-based everything). If you’re not completely sick of B2B acronyms […]
You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […]
The evolution of the B2B buyer’s journey has challenged go-to-market teams to think outside the box regarding how to reach in-market accounts. This is especially true for B2B organizations focused on enterprise-level sales to meet their growth goals in 2023. The biggest of these challenges is identifying what marketers often call the dark funnel. What […]
