EverC is a leader in software technology for risk management and cyber-intelligence in e-commerce. Their “Merchant Underwriter” was an important new product that helped payment organizations looking to vet the integrity of new merchants. Servicing a merchant that is not compliant or is conducting illegal business is a serious issue that leads to prosecution and/or being banned from doing e-commerce, as well as steep fines and penalties.
Working with EverC, Media Logic developed a strong, integrated lead gen/lead nurture campaign to engage and convert prospects – leveraging email, landing pages, digital ads, podcast appearances and multiple digital assets to connect qualified leads with the sales team.
All pieces worked in concert, helping to explain Merchant Underwriter’s value proposition and make the case for action, while capturing leads and building thought leadership.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The way healthcare consumers search has quietly changed, and the implications of this shift are shaping who gets found, and who is left out. Before a potential member ever reaches your website, many of them have already asked an AI platform to explain their options. Today, the question isn't just "How do we rank?", but when an AI platform answers a question, are we as source it trusts and cites?"
Parents are emerging as a key consumer segment signaling where digital commerce is headed: new research shows they don't just spend more time shopping online, but convert at a higher rate, use mobile more, and abandon carts faster when checkout friction appears. For financial services marketers, that last point is crucial, since the parent segment's growth potential is most easily captured at checkout, where payments strategy already lives.
Ally Bank recently dropped an "Okay, Boomer" on the industry. In a series of billboards appearing in large cities across the United States, the digital-only bank released a campaign with provocative messages that mock traditional bank branches and the people who love them.
