Veterans who are of Medicare-eligible age don’t always realize that they’ve earned the right to take advantage of both their VA benefits and a Medicare Advantage plan. MVP Health Care’s new Medicare Patriot Plan was designed specifically for this audience – pairing traditional features and benefits with extras like free rides to and from medical appointments at VA hospitals and facilities, and expanded prescription drug coverage.
But how do you effectively launch a new product during a pandemic?
Media Logic worked with MVP to develop targeting and creative to launch the new MVP Medicare Patriot Plan. Embracing iconography associated with serving our country, the campaign incorporated direct mail, outdoor, print, digital and in one market, a 15-second television spot for a Veterans telethon. The individual pieces directed veterans to a landing page that clearly outlined details about the unique plan, and offered up an easy-to-understand Medicare kit (auto-fulfilled via email) to generate and nurture leads.
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Customer communications for Instant Digital Issuance (IDI) can boost engagement and spend! Our card marketing experts have assembled an IDI overview with definitions and best practices, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.
Media Logic surveyed Millennial and Gen Z consumers to understand the sentiments, attitudes, usage patterns and factors impacting novel use of debit cards. Get the report with results and marketing implications here.
