Veterans who are of Medicare-eligible age don’t always realize that they’ve earned the right to take advantage of both their VA benefits and a Medicare Advantage plan. MVP Health Care’s new Medicare Patriot Plan was designed specifically for this audience – pairing traditional features and benefits with extras like free rides to and from medical appointments at VA hospitals and facilities, and expanded prescription drug coverage.
But how do you effectively launch a new product during a pandemic?
Media Logic worked with MVP to develop targeting and creative to launch the new MVP Medicare Patriot Plan. Embracing iconography associated with serving our country, the campaign incorporated direct mail, outdoor, print, digital and in one market, a 15-second television spot for a Veterans telethon. The individual pieces directed veterans to a landing page that clearly outlined details about the unique plan, and offered up an easy-to-understand Medicare kit (auto-fulfilled via email) to generate and nurture leads.
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
