New brand name. New multi-purpose campaign.

Quartz Health Solutions, a five-star Medicare insurance provider in the upper Midwest Tri-state region, needed to educate New-to-Medicare prospects about their Medicare plans, while also creating awareness of the Quartz name, as well as their partnership with regional hospital systems.

Media Logic applied our Medicare marketing expertise to create an immersive campaign that got prospects excited about their options while also seamlessly bridging the brand transition (and making it easy to version communications by region and health partner).