With a mandate to increase acquisitions across its retail lending portfolios, Credit Union ONE turned to Media Logic to develop a wide range of promotions across a broad spectrum of media: direct mail, in-branch collateral and signage, emails, banners, paid search, social and more.
To further ensure we delivered relevant messages to the right audience, some efforts used variable data technology to create personalized messaging. Other efforts used triggered marketing tactics to target potential prospects.
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Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]
For financial services brands, it's not enough to simply have influencer representation. To be competitive, FS brands need to do it *and* do it right, with an informed, strategic approach.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
