Building on the strength of the new brand we developed for them, Informz tasked Media Logic with helping them create a buzz at upcoming tradeshow events.
Using simple, bold messaging and high-impact graphics, we created an inviting environment to entice associations and non-profits that were seeking a better email and marketing automation solution. The client reported strong attendance and positive feedback from tradeshow attendees – contributing to a highly successful reboot of the Informz brand.
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For financial services brands, it's not enough to simply have influencer representation. To be competitive, FS brands need to do it *and* do it right, with an informed, strategic approach.
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