The Ink Plus Business Card from Chase opens up a world of possibilities for business owners, but when response rates started to drop due to a fatigued control, Media Logic was tasked with pumping new life into the acquisition efforts.
To address the challenge, we created fresh, hard-working DM pieces and animated digital ads that recognized the unique standing and perspective of business owners, while also providing them with tools to be more successful. This combination proved to be a recipe for success, as the new campaign lifted response and beat the control.
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